Why People (Don't) Buy: The Go and Stop Signals

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Condition: Used - Good

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Condition Note: no pen/pencil marks

About the Book:

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

Author: Manoj Thomas, Amitav Chakravarti
Publisher: Palgrave Macmillan
Language: English
Format: Hardcover
ISBN: 9781137466679

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Why People (Don't) Buy: The Go and Stop Signals