This revised and updated edition of Twitter Power explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service and even handle negative publicity due to angry or disappointed consumers. New topics include:
- The Twitter business process: Like me. Know me. Trust me. Pay me
- Creating multiple accounts with one email address
- The redesigned homepage
- Geo-location feature
- Hashtag chat
- 10 types of tweet
- Click-through rate on link tweets
- Retweeting strategies
- Moon fruit's giveaway campaign
To help readers develop their own social networking strategies, presented throughout the book are recent case studies of companies on the forefront of the Twitter movement
Table of Contents:
Foreword
Preface
- Introduction: What Can Twitter Do for You?
- Chapter 1: An Introduction to the Social Media Landscape
- Chapter 2: What is Twitter and Why is It So Powerful?
- Chapter 3: Getting Started the Right Way on Twitter
- Chapter 4: Building a Following on Twitter
- Chapter 5: The Art of the Tweet
- Chapter 6: The Magic of Connecting with Customers on Twitter
- Chapter 8: Using Twitter to Help Build Your Brand
- Chapter 9: Leveraging the Power of Twitter to Drive Behavior in Your Followers
- Chapter 10: Quick Ways to Make Money on Twitter
- Chapter 11: Beyond Twitter.com: Third-Party Tools You Will Want to Know About
- Chapter 12: Building Powerful Solutions on Top of the Twitter Platform
- Chapter 13: Putting It All Together
- Chapter 14: Power Twitters
Conclusion
Directory of Twitters
Other Books by Joel Comm
Index
