The True Story of Sunburn

Sunburn is the 9th largest festival in the world, the largest festival in Asia and the 3rd 'most connected' Electronic Dance Music festival in the world. But Sunburn is more than a just music festival. It is more than just a brand. In eight short years, Sunburn has rocketed from a small experiment on a Goan beach, to become the largest festival season on the planet. In Season 7 alone, Sunburn touched over 18 million lives. A much needed entertainment option for the youth of India, fans eat, sleep and breathe Sunburn. Sunburn is a lifestyle.

One man has created, captained and bore witness to the entire journey - The Inceptor of Sunburn and JT MD of Percept, Shailendra Singh. For the rest time, The entire Sunburn story is narrated for the record books, straight from the man who knows it best. Behind the scenes revelations, backstage confessions, the real stories with candid photographs and iconic imagery of the Mission to Planet Sunburn.