The 5 Rules of Megavalue Selling

• Condition Note: no pen/pencil marks

About the Book:

The Art of Sales and CommunicationWhy are salespeople struggling to differentiate their products or services from competitors?What makes them miss their annual sales targets?Why do customers view salespeople negatively?Introducing a remarkably effective way to articulate your value message and create product distinction among competitors. Through an engaging story, discover the “VALUE” rules, a five-step approach salespeople use to win sales on value, not price. The 5 Rules of Mega value Selling is for salespeople, sales managers, start-up entrepreneurs, business owners and people eager to learn about mastering customer conversations about value.

 This book shows how to:

• Identify a customer’s true value drivers
• Handle the price pushback and commodity traps
• Uncover undervalued or unrecognized drivers
• Customize value messages according to client specifications.

• Author: Mark Holmes
• Publisher: Jaico
• Language: English
• Format: Paperback
• ISBN: 9789387944121