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Strategic Management: Creating Competitive Advantages, 6e

Strategic Management: Creating Competitive Advantages, 6e

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  • Condition Note: pen, highlighter marks on many pages
                                                                                                                                              

 

About the Book:

Strategic Management: Creating Competitive Advantages Sixth Edition, provides solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowd sourcing, environmental sustainability, businesses use of blogs and social networking sites and more. The text is rounded off by rich, relevant and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for the students.

  

  • Author: Dess, Limpkin, Eisner, McNamara, Kim
  • Publisher: McGrawHill (2016)
  • Language: English
  • Format: Paperback
  • ISBN: 9781259098680

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