Social Media Marketing: An Hour a Day

Table of Contents:Part I: The Foundation of Social Media

• Chapter Backlash
• Chapter The Marketer's Dilemma
• Chapter What is Social Media?

Part II: Month - Prepare for Social Marketing

• Chapter Week: Web 20: The Social Web
• Chapter Week: The Social Feedback Cycle
• Chapter Week : Touch point Analysis
• Chapter Week : Influence and Measurement

Part III: Month - Social Media Channels

• Chapter Week: Build a Social Media Campaign
• Chapter Week : Social Platforms
• Chapter 10 Week: Social Content, Multimedia
• Chapter 11 Week: Social Content - Reviews, Ratings and Recommendations
• Chapter 12 Week: Social Interactions

Part IV: Month - Complete Your Plan

• Chapter 13 Week: Objectives, Metrics and ROI
• Chapter 14 Week: Present Your Social Media Plan

  Appendix A Worksheets
  Worksheets Part II
  Worksheets Part III
  Worksheets Part IV
  Appendix B Additional Social Media Resources
  Index