Services Marketing: International Edition

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Condition: Used - Good

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Condition Note: no pen/pencil marks

About the Book:

For advanced undergraduate and MBA/EMBA courses in Services Marketing.

Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.

Author: Christopher H. Lovelock / Jochen Wirtz
Publisher: Pearson
Language: English
Format: Paperback
ISBN: 9780132056762

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Services Marketing: International Edition