Sales And Distribution Management (Third Edition)

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Condition: Used - Good

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Condition Note: pencil marks on few pages

About the Book:

Sales and Distribution Management in its third edition provides detailed discussions on the techniques and strategies used by marketers to deal with increasing competition in the market. With its application-oriented approach and new real-life cases, this book would be useful to marketing professionals besides students.

The book has 22 chapters divided into 2 modules.

Module I Sales Management discusses the selling process, sales force automation, recruitment and selection of sales force, their training and compensation, and more.
Module II Distribution Management covers ways of designing customer-oriented marketing and logistics channels, channel information system, applications of e-commerce, and managing the international channels of distribution. Reviews The book is quite detailed with some relevant case studies. Table of contents provides adequate coverage. - Ramendra Singh, IIM Calcutta The Indian orientation is this title's major strength. - D. M. Sezhiyan, National Institute of Technology, Tiruchirappalli

Author: Tapan K. Panda & Sunil Sahadev
Publisher: Oxford University Press (2022)
Language: English
Format: Paperback
ISBN: 9780199499045

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Sales And Distribution Management (Third Edition)