Revolutionary Hotel Marketing

What do you know about Hotel Marketing? Because if you don’t get enough business, you’re not going to survive. Are you doing it right? It must be worthwhile comparing your methods with those of an expert. If you’re just coming into the profession, where can you find the information you need?

 

In Revolutionary Hotel Marketing you will find the answers. Not theory, but hotel marketing initiatives which worked in practice. Derek Taylor has been at the coalface for sixty years and knows the subject backwards.

 

Whether it’s how to sell, or the creation of Special Events, maximising C&E turnover or filling restaurants, you’ll find the answers set out in detail. There are also checklists and an abundance of sample direct mail letters. You can learn about hotel PR, filling August, Closing Techniques, body language and any number of other profit areas.
If it’s still Revolutionary it’s because, time and again, what is suggested isn’t happening in the industry anything like enough. As a text book or an aide memoire you’ll find it helps to solve your problems.