Response book by Lois K. Geller. 9780684827414

Home / Categories / Business & Economics /

Response

Condition: Used - Good

Product details

Condition Note: No pen/pencil marks.

About the Book:

Discusses direct marketing campaigns for such companies as Ford, 3M, and IBM, explains how to write effective copy, design a winning package, choose a target audience and other important steps in the marketing process.

Author: Lois K. Geller
Brand: Free Press
Language: English
Format: Hardcover
ISBN: 9780684827414

Categories

Cart

Account

Response