Press Here!: Managing the Media for Free Publicity

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Condition: Used - Good

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Condition Note: no pen/pencil marks

About the Book:

A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.
The text explains how to: plan a successful media campaign
develop your messages so they appeal to journalists
write a press release so it gets noticed
manage a press event
use the Internet effectively
deal with problems or negative publicity.

Author: Annie Gurton
Publisher: Prentice Hall
Language: English
Format: Paperback
ISBN: 9780273653844

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Press Here!: Managing the Media for Free Publicity