Outpacer: The Blueprint for Breakthrough Success in the Digital Era

Over the past decade a small number of companies have changed every aspectof how we live, work and play. These Outpacers have become enormous globalbusinesses with companies like Google, Amazon, Netflix, Salesforce, Meta,Tesla and Apple all totally redefining what a successful organization looks andfeels like.Each chapter in Outpacer focusses on an Outpacer characteristic required fororganisational greatness and features examples of what it is and how to achieveit, including; how to structure your company's mission and vision, foster the rightentrepreneurial culture, innovate, collaborate and utilise agile technology anddata driven insights to drive continuous progress, deliver an exceptionalcustomer experience and achieve outstanding results.Each Outpacer characteristic is illustrated by fascinating profiles of businessleaders from companies such as Google, Amazon, Apple and Tesla who havedriven phenomenal success, alongside profiles of the stars of film, tv, music andsport who share the same winning characteristic such as Reese Witherspoon,Jay Z and Sir Lewis Hamilton. The combination of business leaders and popularicons illustrate and inspire the reader helping them to learn how they too canlead an Outpacer business.This is not business as usual.