OpenX Ad Server: Beginner's Guide

 

This practical guide gives you a hands-on experience to using OpenX Ad Server, helping you develop feature-rich and professional advertising solutions for websites with world-class ad serving functionality. websites on a centralized ad serving platform. The book also discusses how to use OpenX for multiple OpenX Ad Server Beginner's Guide will help you gain control over all the advertising needs of your blogs and accounts and to track the success of ad campaigns with the help of statistics and reports.

 

• Learn the essentials of online advertising from the point of view of both the advertiser and the publisher
• Manage ad campaigns and banners on multiple websites on a centralized platform
• Display ads according to their importance and alter the under-performing ads easily and swiftly
• Take full advantage generating maximum revenue by showing ads of GeoTargeting for according to visitor origin
• Integrate Google AdSense and Amazon ads to your websites using OpenX
• Convert OpenX Ad Server into a multi-user ad management platform for advertisers, publishers, and ad agencies.
• Track the success of any ad campaign, banner or website zone using detailed statistics, and reports.