Net Success: 24 Leaders in Web Commerce Show You How to Put the Web to Work for Your Business

 

• Important societal trends that will drive the phenomenal growth of Internet com-merce and how to take advantage of them.
• How key players in online commerce have been so successful.
• Business models that work for online enterprises ranging from financial services to publishing to the travel industry.
• New ideas in online advertising, direct marketing, and public relations.
• How to use the Web to maximize efficiency and communication inside your company.

Net Success shares the wisdom and experience of some of the most successful and most respected Internet pioneers-the experts who made the Web work for business despite intense competition, volatile markets, and constantly changing technology. It includes contributions from:

 

• Eric Hippeau of Ziff-Davis on the new mass media
• Blake Darcy of DLJ Direct on investing on the Web
• Bill Randle of Huntington Bancshares on the electronic future of banking
• Richard Adler and Tony Christopher of Digital Places on the importance and profitability of virtual communities
• Jim Pisz of Toyota on developing company-wide online information resources
• Link Hoewing of Bell Atlantic on using the Internet for corporate communications
• Harley Manning of Forrester Research on Web site design timelines And many others!

If you want the inside story on what's really working on the Web today, and where the leaders in online commerce are placing their bets for the future, Net Success is the perfect book for you!