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Marketing of Financial Services 3rd edition

Marketing of Financial Services 3rd edition

Condition: Used - Very Good

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  • Condition Note: no pen/pencil marks

 

About the Book:

CONTENTS - PART I : FINANCIAL SYSTEM 1. Financial System and real System 2. Reserve Bank and Financial System 3. Savings and Investment for growth 4. Financial System-Intermediation PART II : RBI AND BANKING SYSTEM 5. Reserve Bank as Central Bank in India 6. RBI-Organisation and Functions 7. Reserve Bank: Its Role 8. Commercial Banking 9. Banks as Intermediaries 10. Credit Cards in India (Plastic Money) PART III : NBFCs AND THEIR SERVICES 11. NBFCS-An Overview 12. Growth of Non-Bank Financial Services 13. Management of Financial Services 14. Merchant Banking 15. Mutual Funds 16. Venture Capital Funds PART IV : FINANCIAL SERVICES IN INDIA 17. Lease, Hire-Purchase and Housing Finance 18. Credit Rating Services 19. Role Of Registrars 20. Underwriting Services 21. Marketing of Issues 22. Custodian and Custodial Services 23. Factoring and Forfaiting 24. Insurance Services 25. Mergers and Acquisitions 26. Sample Case Studies on Companies PART V : SEBI AND ITS REFORMS 27. SEBI and Investor Protection 28. Functions of SEBI 29. Institutional Structure in capital Market 30. Reforms and State of Capital Market PART VI : FINANCIAL MARKETS IN INDIA 31. New Issues Market and Problems 32. Money Markets and Its Instruments 33. Securities Trading Regulations 34. Instruments of Issues and Trading 35. Stocks Market in India 36. OTCEI and NSE 37. Stock Market Operations and Functions 38. Trading in the Equity Market 39. DEBT (Gilted Securities) Market PART VII : MARKET INDICATORS AND PORTFOLIO MANAGEMENT SERVICES 40. Security Market Indicators 41. Interest Rates − Theory and Structure 42. Basics of Portfolio Management Services PART VIII : INTERNATIONAL MARKETS 43. Foreign Exchange Markets 44. Euro-Currency Markets 45. Exchange Risk Management 46. Exchange Management in India 47. Marketing of Financial Services
 

 

  • Author: V.A. Avadhani 
  • Publisher: Himalaya Publishing House (2013)
  • Language: English
  • Format: Paperback
  • ISBN: 9789351422617

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