Marketing Management: A South Asian Perspective 14e

Marketing Management By Kotler Is The Leading Marketing Textbook Across The World Because It Consistently Reflects Changes In Marketing Theories And Practices That Are Widely Accepted And Followed By Teachers, Students, And Professionals. The Fourteenth Edition Of Marketing Management: A South Asian Perspective Preserves Many Of The Distinguishing Features Of The Past Edit Marketing Management By Kotler Is The Leading Marketing Textbook Across The World Because It Consistently Reflects Changes In Marketing Theories And Practices That Are Widely Accepted And Followed By Teachers, Students, And Professionals.