Marketing Chronicles: A Compendium of Global and Local Marketing Insights From the Pre-Smartphone and Post-Smartphone Eras

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Condition Note: New Book

About the Book:

From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners.

Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations.

Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation to the power of measurement and metrics.

Author: Nimish V. Dwivedi
Publisher: Notion Press
Language: English
Format: Paperback
ISBN: 9781947949157

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Marketing Chronicles: A Compendium of Global and Local Marketing Insights From the Pre-Smartphone and Post-Smartphone Eras