Marketing Channels (Seventh Edition)

 

Marketing Channels has proved to be an invaluable guide for budding and practicing managers in the design, development and management of effective relationships among worldwide marketing channels.

 

The seventh edition of this book addresses the specific needs of Indian students and managers. This book showcases the theory and practice of sales and distribution management with the aid of examples and case studies covering a wide range of products and services available in India and abroad. Indian examples have been contrasted against examples from the West to augment learning.

 

The authors have used the best of available research and practice in a variety of markets (such as books, computers, fast food, and music) to reinforce the critical elements of marketing and distribution among a wide range of channels.

 

• Detailed discussion of Indian examples and case studies
• Global examples covering a wealth of products and services
• Stimulating chapter-end exercises supplemented with teaching aids
• Modular, self-contained chapters giving instructors and students greater flexibility