Management Information Systems | Sixteenth Edition

This edition features new and updated opening, closing and interactive case studies. The text, figures, tables, and cases have been updated with elaborate research. Updated coverage of Artificial Intelligence (AI) with a focus on “deep learning”, natural language systems, computer vision systems and robotics. Expanded coverage of social business and e-commerce content describing how social tools, mobile technology and location-based services are changing the landscape of marketing and advertising. Some of the new case studies added to this edition are—Collaboration for Improved Services at eClerx, NTT Datacenter, RFID Enabled Weighbridge Automation, Managing the Supply Chain to Deliver at McDonald’s and Zomato Scripting Success with E-commerce, etc.