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International Marketing 15e

International Marketing 15e

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  • Condition Note: pencil marks on some pages
                                                                                                                                              

 

About the Book:

International Marketing 15th Edition, authored by Philip R. Cateora, Mary C. Gilly and John L. Graham, is a bestselling book in its field and provides students with material that gives a good perspective of international markets. The book will help readers understand the cultural and environmental uniqueness of any nation or region.

 
  • Author: Philip R. Cateora, Mary C. Gilly, John L. Graham
  • Publisher: McGrawHill (2014)
  • Language: English
  • Format: Paperback
  • ISBN: 9789339204464

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