International Business Strategy (South Asian Edition)

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Condition: Used - Good

Product details

Condition Note: front and back cover had got some wet from inside but have dried, no pen/pencil marks (except previous owner's details), minor scratches on the cover, readable condition, binding is intact.

About the Book:

How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today’s managers? How do students turn the message from academic literature into effective business strategies within an MNE?

This practical textbook shows how the key concepts from the business strategy literature can be applied to MNE management.

Author: Alain Verbeke
Publisher: Cambridge University Press (2009)
Language: English
Format: Paperback
ISBN: 9780521132572

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International Business Strategy (South Asian Edition)