International Business: Environments and Operations (Fifteenth Edition)

International Business, 15e, provides a comprehensive analysis of international business theories while capturing the emerging trends in the global market. The book is able to strike a fine balance between theory and meaningful practice using contemporary examples, scenarios and cases. This feature-rich textbook includes 40 case studies that engage an extensive range of topics and factor in all major markets. Keeping in mind the requirements of the Indian students, who need to develop an understanding of various companies' contribution to the international business, a detailed analysis of various Indian economic sectors such as automobile, banking, consumer electronics, FMCG and insurance along with a reference on the impact of government policy on industries have been included in this edition. This is a highly recommended textbook for both undergraduate and MBA level courses across the globe.

 

Features: Highlights of this edition:

• Each chapter begins with learning objectives and ends with a summary to help the students have a concise idea about the concept.
• Features like 'Looking into the Future' and 'Point-Counterpoint' prompt students to engage their imagination about the future of the world and highlight the diversity of perspectives, respectively.
• Case studies in Indian scenario, such as, 'Bharti Airtel: Developing a Value Position in a Dynamic Environment', 'TCS: Customer Value Proposition', 'Maruti Suzuki Ltd-Strategies at the Bottom of the Pyramid in Emerging Economies' and 'Tata Motors: Crafting Growth Strategies in a Global Industry', are also included.