Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works

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Condition Note: no pen/pencil marks

About the Book:

Global Content Marketing is a powerful hands-on guide to designing a marketing strategy that focuses on globalizing content. Every part of the process is outlined, from positioning to editorial planning to measuring results. Didner reveals how Intel has succeeded in building a flexible content marketing strategy that delivers results across a span of audiences seeking different kinds of content. Didner spearheaded Intel's Enterprise product launches and worldwide marketing campaigns, and she has managed Intel's main proprietary event, the Intel Developer Forum, across nine countries BtoB magazine selected the author as a Top Digital Marketer in both 2011 and 2012 Contains case studies illustrating what has worked in the real world and what has not.

Author: Pam Didner
Publisher: McGraw-Hill
Language: English
Format: Paperback
ISBN: 9789339218485

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Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works