Exploring Strategy | Text and Cases | 12th Edition

Exploring Strategy, 12th Edition, has long been the essential introduction to strategy for the managers of today and tomorrow.From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, grow, innovate, and change.

Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.

Features –

• Understand clearly the key concepts and tools of strategic management
• Explore hot topics, including business models, corporate governance, innovation and entrepreneurship
• Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business.