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Essentials Of Marketing (South Asia Edition)

Essentials Of Marketing (South Asia Edition)

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  • Condition Note: no pen/pencil marks
                                                                                                                                              

About the Book:

 Global Marketing Management, Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view.

 

  • Author: Warren J. Keegan
  • Publisher: Oxford University Press (2014)
  • Language: English
  • Format: Paperback
  • ISBN: 9780198734765

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