Entrepreneurship: Successfully Launching New Ventures, 6e

PART I: DECISION TO BECOME AN ENTREPRENEUR 1. Introduction to Entrepreneurship PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS 2. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Developing an Effective Business Model 5. Industry and Competitor Analysis 6. Writing a Business Plan PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 7. Preparing the Proper Ethical and Legal Foundation 8. Assessing a New Venture’s Financial Strength and Viability 9. Building a New-Venture Team 10. Getting Financing or Funding PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM 11. Unique Marketing Issues 12. The Importance of Intellectual Property 13. Preparing for and Evaluating the Challenges of Growth 14. Strategies for Firm Growth 15. Franchising