Entrepreneurship (Ninth Edition)

"This new edition of Entrepreneurship continues to help the students in knowing the process of formulating, planning,and implementing a new venture. It presents a detailed description of ‘how to’ embark on a new venture in a logicalmanner. It addresses the dynamics of today’s entrepreneurial challenges and balances the crucial line betweenmodern theory and practice. Comprehensive cases at the end of the text go hand-in-hand with chapter concepts.