Digital Marketing | 3rd Edition

Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.

Salient Features:

1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc.

2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc.

3. Addition of relevant case studies across all the chapters

4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc.

5. Provides extensive online content for students and instructors

 

Chapters

Chapter 1 Introduction to Digital Marketing
Chapter 2 Display Advertising
Chapter 3 Search Engine Advertising
Chapter 4 Social Media Marketing
Chapter 5 Facebook Marketing
Chapter 6 LinkedIn
Chapter 7 Twitter Marketing
Chapter 8 Emerging Platforms 
Chapter 9 Mobile Marketing
Chapter 10 Search Engine Optimization
Chapter 11 Digital Analytics
Chapter 12 Video Marketing

Web Chapters
Chapter 13 Online Reputation Management
Chapter 14 Technological Advancements in Digital Marketing