About the Book: Digital Companies That Changed the World The media is full of headlines about the latestdigitalsuccessstory and the young billionaire behind it. But howdoesthisbusiness actually get off the ground? What are the stepsweneed totake to turn an idea into a thriving company? Many ofushave ideaswe think might work, but don't know where to start. In this book we tell the fascinating stories of how 25famousandhighly successful digital businesses were set up fromnothing.Basedon extensive research and exclusive access to thefounders,wereveal the highs and lows of each company's journey. Youwilllearnhow much business and technical experience you need andwhatittakes to succeed. This book looks in detail at the start-upphase,answeringquestions such as: Where did the idea come from? How did they decide it was viable? Why did they choose that name? How did they make their first sales? What challenges did they face?