Dictionary of Marketing: Over 6,000 terms clearly defined

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Condition: Used - Good

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Condition Note: few pen scribblings on the starting and last blank pages, rest no pen/pencil marks inside the book

About the Book:

This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6,000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other disciplines such as media and advertising. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.

Author: A. Ivanovic, Peter Collin
Publisher: Bloomsbury
Language: English
Format: Paperback
ISBN: 9781408152089

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Dictionary of Marketing: Over 6,000 terms clearly defined