Business Research Methods (9th Edition)

• Condition Note (New): New book
• Condition Note (Used - Like New): no pen/pencil marks

About the Book:

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies.

• Author: William G. Zikmund, Barry J. Babin, Jon C Carr, Mitch Griffin
• Publisher: Cengage; Ninth edition (2013)
• Language: English
• Format: Paperback
• ISBN: 9789353503260