Business In Context: An Introduction To Business And Its Environment

 

Business in Context places business issues in a real and practical context. It is an up to date account of the complexities of contemporary management and business activity in each sector of the modern economy. The book is suitable for students at degree or equivalent level, BTEC Higher, and also MBA courses.

 

Business in Context is now widely used on introductory business courses throughout the world. Users have praised the book for its clear presentation and the wide ranging and relevant information in the text. A large number of contemporary case studies and exercises are included and usefully illustrate the application of theory to business practice.

• new case studies;
• new analysis of organizational structure and culture; expanded coverage of innovation;
• a new evaluation of human resource management.

This is the core text in the Business in Context Series. The model of business presented offers the reader a valuable insight into business practice, an effective method of analysis, and a unifying framework for the other books in the series.