Business Communication Today (Fourteenth Edition)

• Condition Note: no pen/pencil marks
   

About the Book:

Business Communication Today, 14e, presents the full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile and visual media. Each chapter adapts the fundamentals of effective writing to specific workplace challenges and media applications, so students will be better prepared to succeed from their first day on the job. With a strong focus on mobile integration, the fourteenth edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts.The book also emphasizes on the importance of developing a strong sense of etiquette, recognizing ethical dilemmas, advancing ethical communication and respecting the rights and needs of audience members at every stage of the writing process. By integrating all the key skills and insights that students need in order to succeed in today’s dynamic workplace, Business Communication Today is an unmatched resource for preparing the next generation of business professionals. Features Twelve new chapter-opening vignettes with accompanying end-of-chapter individual and team challenges including examples of Indian companies like Wipro’s use of digital platform, PHI Learning’s experience in publishing winning books, Asian Paints undertaking step-by-step digital transformation, Britannia routine messages for building positive brand image, etc.

• Author: Courtland L. Bovee, John V. Hill, Roshan Lal Raina
• Publisher: Pearson (2019)
• Language: English
• Format: Paperback
• ISBN: 9789353062682