Business Communication Today, 15e brings business communication into the context of a digital world. Technology and communication intersect to prepare students for the workplace. The text addresses the essential advances in technology such as mobile communication, social media, and artificial intelligence and their impact on the business world, while covering the timeless communication skills such as listening, presenting, and writing. With a clear, fluid chapter organization, the text introduces, develops, and reviews major concepts to maximize students' understanding of the material. By integrating all the key skills and insights that students need in order to succeed in today's dynamic workplace, Business Communication Today is an unmatched resource for preparing the next generation of business professionals.
Salient Features:
"Communication Close-Ups: Nineteen new chapter-opening vignettes with accompanying end-of-chapter individual and team challenges including examples of Indian companies—Emami, Reliance Jio, Xiaomi, AmEx, MakeMyTrip, Unacademy, Berger Paints, AirAsia, Rapido, Parle-G, Micromax, Red Label, Market Xcel, Millennium PR, Bloomsbury Publishing, Webchutney, Udemy, and Tech Mahindra. Student-focused features: Build Your Career activities to help students create their employment-communication packages throughout the course. Apply Your Skills Now highlight boxes to help students apply their newly developing communication skills. Five Minute Guides serving as handy reminders of the steps needed to accomplish a variety of fundamental communication tasks, from writing business emails to planning reports and presentations. A new four-page visual feature, Empowering Communicators with Intelligent Communication Technology, shows 15 applications of artificial intelligence and smart technology. "
