Building the Perfect Beast: What Really Happens in Brand Management

Building the Perfect Beast captures the exciting and often difficult life and career of a brand marketer inside the fictional world of Golden Globe Consumer Products, an FMCG company that makes shampoos and cosmetics. Set in the company's headquarters in London, the protagonist, Don George and his four freshman colleagues on joining the firm, are immediately confronted with a very difficult lady boss, tight deadlines for a new product launch and an office eco-system made up of an intriguing, suave international workforce that loves to work hard and party hard. Early missteps and naivety of this group of new hires quickly gives way to a more confident and colourful take-off for their careers. A unique attempt, this graphic novel presents the various elements of brand management like market research, new product development, in-store activity and advertising shoots like no other book.