BCOM : A South-Asian Perspective

BCOM, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and discusses various methods and professional tools used in today’s business communication. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.

• Systematic and methodical manner of coverage of topics
• Visually appealing presentation
• 32 cases from Indian businesses
• Chapter review cards at the end of each chapter
• A unique chapter on Etiquette Advantage in Business Communication
• Rich pedagogical features such as

o              key terms

o              learning objectives

o              grammar quiz and solution

o              chapter-end exercises

o              projects